We think about a lot.

A collection of writing from the perspectives of an eCommerce designer, and a digital marketer.

Your fear of perfection is holding you back.

Analysis paralysis, self-shame, and fear of the unknown are three things that keep brands from engaging with their audience. And it’s killing brands. What’s the scariest engagement with your audience, and how do you overcome it? It’s video.

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Product Message & Story Are Vital to Successful Shopify Development

The most common challenge we encounter when working with new clients is a mountain of brand messages, product offerings, and values. These are all good resources to have: every brand needs a message, product, and value. The problem arises when there are too many, and a lack of hierarchy – the result is a confusing message for the people you’re hoping to sell to. And confusion often results in a loss of sales.

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