A collection of writing from the perspectives of an eCommerce designer, and a digital marketer.
The most common challenge we encounter when working with new clients is a mountain of brand messages, product offerings, and values. These are all good resources to have: every brand needs a message, product, and value. The problem arises when there are too many, and a lack of hierarchy – the result is a confusing message for the people you’re hoping to sell to. And confusion often results in a loss of sales.